Let us now praise famous men


These personal reflections on Amazon found their way into my journal this morning, and I thought they were worth highlighting:

Amazon were geniuses to get their hooks into used booksellers. It placates [those vendors] by making a market and sharing the carcass of the chain bookstore with them, and it unlocks the [liquidity] of [heavy-reading consumers]. Between that and Kindle, they’ve got a steady IV drip of my money, and probably that of millions of others. It’s funny; I can’t even remember exactly when the “buying options” table appeared, much less when I started (ab)using it.

That little snippet of my introspection bespeaks a triumph–on Amazon’s part, of course–of two-way market creation (the most difficult), proactively “counter-disrupting” another type of transaction and horizontally linking it to the main business, and incorporating the new capabilities seamlessly and attractively into the user experience.

My hat is off to them, for what that’s worth. If more firms acted (or were started) to lower the barriers–and raise the utility–of added consumption on the margin in this way, we might actually get ourselves an economic recovery. Eventually. Er…maybe I shouldn’t oversell it.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s